What is PPC?
It’s an acronym and stands for Pay Per Click. It means that you just pay when people click on your Ads. When your audience searches the web for topics you write about, your Ads will appear on the first page on the search results, from the first days, specially if your content is search-engine-optimized. In consequence, you’ll get more people clicking through to your website.
How important are PPC Advertising Services for your business?
It’s absolutely important for all business to rank on the top of the search engines results right away because triggers more qualified traffic, leads, sales conversions and ROI. It happens specially when your Ads structure and audience have been targeted by PPC strategists and you have an online marketing campaign particularly custom-built for your brand. Read how the ensuing PPC features can modify your business achievement:
Be familiar with your audience:
The key is really understand your customers that will help arranging the target settings appropriately and reaching enhanced results.
Target your specific audience:
Positioning your Ads in front of a specific audience. The success of AdWords ads come about in the method used to segment the market. With AdWords, your website will accurately receive traffic just from people who are interested in obtaining your products and services.
Speedily accomplish outcomes:
These results are so effective that you can place your ad on the first page of Google searches from the first days of the campaign launch.
Quantify campaign effectiveness:
Making the difference with other conventional advertising methods, it always lets you evaluate the campaign process. In consequence, you will discern if the audience is responding positively to your ad and most significantly if you are properly investing your capital.
Improve quality score:
Once your campaign structure is optimized, the PPC strategist team still have to improve your landing page experience, including your business relevant keywords on your ad and on your landing page, making sure this one offers valuable and original content to your visitors, ensuring they will find value on your website design, and this one is easy to navigate. Good quality score allows you to beat competitors who are running similar Ad campaigns and reduce CPC (Cost per click).
Choosing the right Google Campaign to allocate according to your objectives. For example, if you are looking for marketing and getting more phone calls, Search Ads is the right choice. Display or Remarketing ads are banner ads used to remain in front of your recent website visitors to boost conversions. The more times people see your brand, the more likely they are to buy. Google Shopping Ads are used by e-commerce businesses that are selling products online. These ads appear in the search engine results, and typically drive traffic to your website at lower costs. First, we can carefully run both that apply, analyze their behavior and make adjustments according to best results.
What do we offer you?
Now, you know all benefits you can get from PPC! Why do you continue operating business without it? How much money and potential clients have you lost so far? How long have you been like that? How do you feel about it? Sorry to hear that… Absolutely, we herd that from many of our current clients. They felt the same; however, we’ve accomplished all the online marketing goals that they were looking for. We can do all the extra work for you to have the painless experience of a real PPC Advertising Campaign!
Set account structure:
Depending on what you offer and how your audience may write the query, we will create many AdWords groups, as specific as possible including relevant keywords. Here we have an example to illustrate the importance of the structure. Let’s say that this is an AdWords campaign for a lawyer and we don’t want to miss out any opportunity. We plan according to all possible entries that apply: attorney, lawyer, law, justice; and all your practices (human rights, intellectual properties, estate planning, corporate, immigration, employment, etc).
Certified PPC Manager:
We ensure the best practices with PPC advertising objectives. A dedicated PPC Manager will head your goals during your online advertising campaign. This one will prepare monthly reports and schedule biweekly or monthly meeting-calls to discuss progress.
We find out what type of AdWord Campaign best fits your goals; as well as, which original content type will get more potential customers interested. We test out different alternatives and see which one has the greatest performance.
We include all incoming data; especially indicators of what can trigger higher results such as your competitors’ strategies or behavior.
Minimal investment cost:
We’d rather you pay us for the true cost of the service and spend any additional budget in online marketing tactics. This will help us to help you. PPC advertising services are cost-effective to achieve traffic and brand awareness.
Low risk and no surprises:
We mutually agree on strategies and you have the last word. Our services are delivered with high integrity and want to gain your trust by running effective results.
Ready to start your PPC Advertising Strategy?
You can contact us and a marketing specialist will reach you out soon!